Taskly
Taskly was my first foray into UX and the culmination of a UX bootcamp.
Duration - March 2022 to December 2022
Role - Sole UX Designer, so technically the lead!
Tools - Illustrator, UXPin, InVision
Responsibilities : Competitive Analysis, User Research, Wireframing, Prototyping, Testing.
The Product
A task management app aimed more for individuals than enterprise.
The Problem
After initial research I found that most task and project management applications during that time catered to small and large businesses where the focus was mainly office interaction and product management.
I saw that there was an under-served market for individual users who mainly wanted to keep track of their everyday life.
The Goal
My objective was to create a new task management app that was different from its competitors and an entry point into the market.
Using human centered design principles, my goal was to design an app that catered more to single users that allowed them to quickly create and track tasks for day to day personal use.
Understanding
the user
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Research
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User Interviews
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Key Insights
Research
I started by looking into market trends and similar productivity applications to get an idea of what was on offer at the time. I wasn’t really familiar with that product space, so it was important to see what was out there and learn more about features/products people were interested in. I conducted interviews and surveys to see what people liked and disliked about current offerings in the market.
User Interviews
Once finished with initial research, I conducted interviews using an interview guide on 20 subjects. I chose young professionals in their early to mid 20's and used the results to better inform the direction Taskly would go, as well as to have a point of reference of who the users will be.
Key Insights
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All interviewees expressed interest in being more organized in their lives
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Interviewees like the idea of quickly creating "to-do" lists
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Interviewees want something that's quick and easy to use
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Interviewees see themselves using a task management app more for their personal lives than in a business/work atmosphere
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Almost all interviewees currently don't use any task management app in their personal or work lives
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Almost all interviewees like the idea of some sort of social feature in a productivity app, but expressed they most likely wouldn't use it over any other social app
Starting the Design
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Information Architecture
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Wireframes
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Low-fidelity prototype
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Usability studies
Paper wireframes
My initial goal was to make a flow that was more friendly to single users rather than orgs or groups of people.
Digital wireframes
My initial goal was to design a way to quickly view what a venue has to offer in a very easy to digest manner, with ways to drill deeper into content that catches a users attention.
Refining
the design
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Prototyping & Testing
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User Interface Design
Prototyping & Testing
Using my updated intermediate wireframes and InVision I conducted both in-person and remote usability testing. There were a total of 8 participants, 4 males and 4 females, and each were briefed about the project as well as given a task that was representative of the created user personas. Prototype tested was latest version with all iterated features. The task was meant to see how quickly users are able to create a task, use another feature, and then go back to the core functionality of task management.
Task
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log into app
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create 3 tasks, each with separate due dates
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upload a file to app
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mark 2 tasks as done
Results
After collating all the feedback and observations from the testing, I mapped them to an affinity map to identify any possible trends or patterns.
Overall there weren't any usability issues that arose and participants were able to complete the task assigned quickly and with no help. There were minor issues that popped up for some, but that was primarily due to missing interactions in the prototype they were given.
Since users had little to no difficulty with the task they were given, the next step was to visually iterate the app. With the core flow not really experiencing any usability issues, I wanted to make the app more modern without changing navigation too much.
User Interface Design
An important part of polishing the product was defining the visual language of Taskly. I created a style guide to display the tone, voice, and basic outward appearance of how it'll be presented. After the Style Guide, I created a UI Guide to get into the specifics of what components make up the actual app.
Going forward
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Takeaways
Thoughts
This was a great experience. Having creative control over every aspect of design gave me a better appreciation for how UX is more than nice UI or research. UX is every individual methodology feeding and informing each other. The greatest take away from this is to never lose sight of who the user will be. If you can keep the user in mind at all times, then it'll positively benefit your style and strategic choices.